TECHNOLOGICAL EXPERIMENTS ON AMSTERDAM LOCAL TELEVISION

by Nicole Smits and Raul Marroquin

THE AMSTERDAM TRADITION

The Amsterdam Open Access Channel is bursting with live. Migrants, schoolgirls, gays, evangelists and artists all produce programs for their local viewers. Amongst the latter a growing mob is using the TV channel to experiment with new video and computer technologies for television. In Amsterdam new models for using television are already in use without any big industrial putting up enormous investments.

Some weekends tv is no longer the way we know it. It's something not easy to define, nor to describe. It is connected with computers, it goes both ways and it is produced with your home video camera and the old amiga computer.

It's not surprising that the Amsterdam Open Channel is becoming an avant-garde experimental place for new technologies. From the start Amsterdam cable has been the domain of early television hackers. When cable was introduced in the Netherlands in 1978 to improve the quality of national tv signals, at night pirates hacked the empty channels.
They were the sensation of TV. They offered programs that contrasted sharply with the traditional TV programming. In the seventies home movies, porno and experimental tapes appeared for the fist time on the Amsterdam TV. It was during this time that many people, from punks to executives spent many a sleepless night. Since hacking the TV channels was illegal, the cable company had to develop a device to keep the hackers out. But the appetite for local tv was raised, and protests were loud. Eventually this led to the decision to start a Public Access Channel, with an organisation responsible for giving various interests groups the possibility of radio and television access.

When the structures for local TV were developed some of the pirates became regular programmers, i.e. Staats tv-Rabotnik, one of the most famous programs on Amsterdam cable. Their anarchistic approach, sharp interviews and underground style were the basis of a special cultural program.
Salto, the organisation handing out time on tv supported the widest possible range of tv makers and groups in the city. Anything new gets priority and can count on support and tv time. Therefore in Amsterdam the technical television hackers find an open platform for experimenting on local tv.

TELEVISION WATCH 1:

Sunday afternoon, Public Access Channel

TV 3000.

House music, a telephone on the screen, a number. Someone has dialed and the program starts introducing TV 3000. You can now choose a number, it says, and on the screen there is a choice of 6 items. Visit the zoo, what's the time, make your own drum solo or play peeking whole. Direct the camera yourself, or play the fruit box. The caller pushes a number, and five places with clocks are revealed. We watch the time on a station clock, an alarm clock in the bedroom. The next caller selects the moving camera. By pushing the telephone buttons one can move the camera overlooking a square in the centre of Amsterdam.

Interactive television, we don't have to wait for the electronic superhighway to come about, that's the idea of TV 3000, a group of artists who develop different devises on interactivity. They have worked on entertainment programmed tv, to allude people to participate. They work with relatively simple equipment, and show with their programs no special device is necessary for the viewer, just use your telephone to make tv.

TELEVISION WATCH 2:

Saturday night: Hoeksteen Live
16 hours of live television, starting at 8 p.m. A crowd of artists, politicians and other colourful people are gathered at the studio in the centre of Amsterdam, waiting to be on. At the moment a camera is downstairs roaming around the square,interviewing passers-by. Viewers can make comments through on-line modem connection. The night has only just started. Many interviews and performances will follow, camera's will go from hand to hand, regularly being kidnapped by revolting guests. After 3 a.m., with most guests gone the phone-ins will start which will not stop until Sunday afternoon, when the Kunst Kanaal (the art channel), a regular art program will take over.

This is not hightech tv made by wizzkids, these are just a group of TV maniacs using their imagination, working with whatever is there. Since Amsterdam is a not a city for cars, the program became known as the 'bakfiets tv' because equipment, borrowed from different locations is often transported on a bicycle to and from the studio.

Hoeksteen Live has used consumer equipment from the beginning, making the camcorder its main working tool. The video 8 camera's not only allow cheap production but also great flexibility. With the improvement of TBC (Time Base Corrector) and other processing amplifying equipment the signal of these cheap cameras is good enough for cablecasting. Breaking the strict rules of high quality standards makes production of television programming as simple as making a phone call.
This has prompted a new approach for television: anyone can make television anytime. Open access has taken a broader meaning since anyone can enter the studio and contribute to the tv marathon. Frequently, viewers who are agitated by discussions on their tv set come to the studio, meet the guests in person, and broaden the discussion.

Hoeksteen Live has launched other projects along these lines: In the summer months, when most of the local telvision makers take a brake, 'Surveillance TV' has started. The studio is fed with one surveillance camera and a microphone, both are broadcasted live on cable. Anyone can come in and be live on television, from 10 p.m. till 10 a.m.

Pizza TV in Rotterdam is another option, bringing a preview of two-way interactive television made with homevideo's. In Rotterdam, the caller phones, orders, and performs. A 'Pizza boy', normally delivering pizza on a motorbike, now arrives at your door with a camera, and records the caller, and then returns to the studio. Sometime later the tape is aired on the Cable Channel.

Hoeksteen Live started as an artist run program where videoart libraries were cablecast throughout the night. During the event of N5M (Next Five Minutes), an international conference on tactical TV, held January 1993, Hoeksteen went live. Here they introduced an open studio concept throughout the night. This started a wave of live programs, cablecasted from hot spots in Amsterdam.

Telephone lines were always part of the program. Phone calls dominated the night. After a few months the BBS was incorporated in the program. Conversations over the net have developed as a parallel program with comment on various items.
This has developed into a co-operation between computer users surfing the net and television viewers in Amsterdam.
By its use of BBS the program became translocal because anyone from anywhere in the world could log in and be live on Amsterdam Cable Television. Some oversea connections became regular guests. The John Good Gallery, New York City, contributed to every program via the BBS.

THE SUMMER BREAK AT SALTO

Normally during the Summer months (July and August) many of the local programmers stop the regular cablecasting. Since the summer of 1993 this period is used by some of the organisations involved in programming to produce a summer season. This has proved to be an interesting initiative. In the Summer of 1993 Inprik T.V. (Log in T.V.) was introduced in the summer months. Inprik T.V. consists of live cablecastings, (varying from 30 seconds to 4 minutes) with interviews, statements, performances and the like, especially developed for this television format. Inprik T.V. is inserted at regular intervals between the listings of Salto programming. This formula was later adopted for special events such as the local, national and European elections and the Amsterdam Art Fair 1993 and 1994.

TELEVISION WATCH 3:

Fridaynight. Smart TV.

A live interview with Derrick de Kerckhove, McLuhan Institute, Toronto, via ISDN line on the t.v. screen is just ending. There is some confusion. The camera searches for a new goal: the anchor woman walks over to the computer where currently sent midi-files are being put on the screen. She then informs the viewers that files can be sent via modem to the 'Digital City', the Amsterdam freenet project (the city's experiment in civic networking). In the meanwhile a group of composers in the studio reshape the midi files that have just arrived into a new music piece.
On the screen you see the midi files placed on different locations on a map of Amsterdam. Examples are being played. The program switches to an interview with musician at Studio Steim, a state of the arts electronic music centre in the Dutch capital.
The program ends by asking viewers to call and perform a drum solo by touchphone. Each button hits a different drum.

Smart TV is a project that links television to the computer networks. It has been developed alongside the opening of the Digital City, the freenet in Amsterdam. Digital City has opened the net to the Amsterdam public free of charge. It is the first experiment in civic networking. As the name implies it is modelled like a city with different areas. You can chat in the cafe, get news from the news stand, and join discussions on different topics in new groups in the public square. Other options are sending in midi files for a shared music piece, designing logo's for the city and add to the radio play in progress. Smart TV made several programs showing possibilities of Digital City, explaining the net, and introducing artists, hackers and media activists working in the net.
Their program showed not only text-based BBS but also digital images and sound. In one of the programs of Smart TV radio was incorporated, joining computer users, television viewers and radio listeners in one big spectacle. The combination of all these channels simultaneously is the prototype for many to many television...

WHAT IS TELEVISION THESE DAYS

All the experiments have put to question what TV is. Television isn't one thing, it has many goals and styles and although presently differs greatly in form.
Migranten Televisie, the biggest organisation catering programs for local minorities has different policies then most of the techno-tribes. While Hoeksteen shows all of the studio, all mistakes and creates an atmosphere of non-mystique around televisionized world, migrant TV strives for perfect images, traditional, 'real' tv. That's what their viewers want to identify with in terms of television: the idea their tv programs are real and professional. (volgens Gerard Reteigh)
The techno-tribe is broadening the TV to a two way system, even without highway connections, combining high-tech and low tech in a happy marriage. This can result in television without a program, since viewers will ultimately fill in the program themselves.
Two other options of television are not yet mentioned here. These are other forms being exercised on the Open Access Channel late at night. First there is the suggestion of Park. This group of artists gives room to artists tapes. they show everyday from 2 a.m. till 3 a.m. one hour long tapes. Their slogan is: pure image and sound, tape this! And what they say is what you get. The images usually accompanied by rhythmic music brings tv as a hypnotic show. Its the perfect moving wallpaper filling the screen with repeating images, sound, colours.

Another direction goes Desk Top Television.
Desktop tv is a program completely run by an amiga computer. Artists are asked to sent in short segments of computer animations.

On desktop you can also find pamphlets, texts, poets, plays from non-graphic adepts. Soon this program wants to ad 'full automated services', like the time, weather report, traffic jam information etc.
A second initiative is reviving an old tradition in Amsterdam cable television. The Home-Video Channel shows any video sent in by viewers, from holidays, weddings to amateur fiction and home porno. This brings back the first serious attempt to do cable television. At that time anyone could send in tapes and have them played on the cable.

Until now Amsterdam Public Access has been one of the most innovative and varied tv channels in the world, combining media activists, visual artist, ethnic minorities, homosexual action-groups, religious groups, techno-tribes and others. All of this is possible because of the very low transmission fees and the open policies of Salto, the umbrella organisation that coordinates the local programs form the Amsterdam network, which attracted many media-lover to the stand of tv-producer.

Local cable radio and tv programming in the Netherlands is been made possible firstly because more than 90 % of the country is covered with cable. This has been a fruitful ground for the development of many different kinds of experiments. Also, the costs for the viewer are deliberately kept low, so everyone makes use of cable tv.

Many programs are made on professional equipment, such as betacam or u-matic SP.
In this the public of Hoeksteen is different form the public of migranten tv, who makes programs as professional as possible with their limited budgets. They feel their audience wants to identify with a regular program having the glamour of real tv, that is: well organised, good lighted studio's, no chaos, and a regular news reader. All the cliche's of national tv.

The experimental programs are currently involved in integrating new technology in tv programming. They are not alienated by new technology, nor intimidated by the expenses and need of the latest fastest computer. Their aim is to see for themselves, and not wait for commercial applications of concepts like Interactive tv. The tradition of using consumer products has proven fruitful also in this area. The simplest amiga computer has been found worthy of use in projects like 'desktop tv': short computer animations on the screen.
BBS lines were the start of many to many tv, on the live programs of Hoeksteen. Combining two groups: BBS users, and fans of the live tv program. It made a start with making local tv translocal. People from other cities log-in on the system and talk to the Amsterdam viewer.

Reactions are welcome on: hksteen@desk.nl